The work that changes what's possible for your brand starts with one conversation.
Every engagement begins with the EverLee Brand Audit.
Before a word of copy is written. Before a positioning statement is drafted. Before a single piece of communication is touched. We start by understanding your brand at the level the methodology requires, not from a brief you fill out, but from direct observation of how your brand actually lives in the world.
This is not a preliminary step. This is the work that makes everything downstream hold.
If you engage me for the complete Brand Positioning & Copywriting package, your audit fee is applied to the investment.
THE EVERLEE BRAND AUDIT
Before we make any assumptions or build anything, we find out what's actually there with an overview of your business messaging.
One discovery session with the founder, three to four hours, in person or virtual. Then I go to work: completing an order as a secret shopper, reviewing your metrics, and mapping every customer touchpoint from first encounter to post-purchase. I experience your brand the way your customer does.
That's where the friction lives. That's where the contradiction between what you say and what you deliver becomes visible. That's where the unmet feeling your customer is carrying, the one no one in your market is naming, becomes clear.
The audit delivers a full set of recommendations. Everything we find, everything that needs to change, and how to change it, documented clearly so you can take it in any direction you choose. Implement it yourself, hand it to your team, or let us build from it together. The clarity is yours regardless.
The audit covers:
— One founder discovery session
— in person or virtual
— Secret shopper: complete customer journey experienced firsthand
— Metrics review: the data that tells the real story
— Customer touchpoint mapping: every brand encounter assessed
— Operational alignment review: where business decisions contradict the promise
— Human truth identification: the unmet feeling no one is naming
— Strategic recommendations: everything that needs to change and how to change it
— Audit report: friction points, opportunities, and clear direction forward
Audit fee: $3,000 · Applied in full toward positioning engagement
The audit report is yours to keep — implement it yourself or let us build from it together. Either way you leave knowing exactly what needs to change and why.
What the engagement looks like:
We take everything the audit surfaces and go deeper. Together we identify the human truths behind what you're selling — the emotions, the desires, the unspoken needs your customer carries — and build scenarios for how those truths communicate across every channel and touchpoint. Website. Ads. Email. Social. Sales conversations. Packaging. Every piece of communication has to carry the same emotional truth or none of it works.
From there we write. The brand positioning document becomes the foundation. Website copy is the primary deliverable — written from the human truth outward, including guidance on any design creative changes needed to make sure the visual execution matches the words.
We check in periodically with your key players to confirm we're on the right track. We don't hand off and disappear. We stay until the work is working.
And when the engagement ends, you have something most brands never have — a brand onboarding document. Messaging do's and don'ts, voice examples, positioning guardrails. Every new hire, every new agency, every executor who touches your brand starts from the same place. The work doesn't evaporate when we're done. It compounds.
The engagement delivers:
— Brand positioning document: the human truths behind what you're selling, documented
— Scenarios: how those truths communicate across every channel and touchpoint
— Website copywriting: the primary deliverable, written from the human truth outward
— Design creative guidance: ensuring visual execution matches the words
— Full communication review: every customer touchpoint assessed and updated
— Implementation support: working directly with your web, ad, and creative team
— Periodic check-ins with key players to confirm alignment throughout
— Brand onboarding document: messaging do's and don'ts for every future executor
— Creative direction brief: the visual and verbal framework your whole team works from
— Executive brand briefings — in person or virtual — with key decision makers
Investment: $15,000 – $25,000 · Audit fee applied · First priority on availability · 2 clients per quarter
The engagement can expand to include Meta ad creative, email sequences, and newsletter funnels — all written from the same human truth framework. Additional investment applies. Inquire for scope.
BRAND POSITIONING & COPYWRITING
For established and growth brands ready to find the human truth behind what they're selling — and build every channel around it.
"A website copy rewrite built on this methodology produced 104% revenue growth for a heritage food brand. Shopify verified."
All Ways to Work Together
Journalistic Content & Thought Leadership
Long-form writing from a purely journalistic perspective, op-eds, industry essays, member stories, and point of view pieces that establish you as a voice in your field, not just a brand in your market.
We work with a carefully curated team of writers, each selected for their ability to find the human truth inside an experience and bring it to the page with precision and feeling. Women make 85% of consumer purchasing decisions. Our editorial team reflects that reality.
The piece that makes the right editor call. The piece your ideal client lays awake at night and says: I want that to be my story.
Project based · Audit required · Inquire for scope and placement strategy.
Quarterly Campaign & Facebook Ads
Your positioning is solid. Now you need creative that compounds. Every quarter, fresh ad copy, social content, newsletter content, and campaign strategy written from the same human truth framework. Not spikes. Momentum.
Holiday campaigns are quoted separately and require a minimum of 8 weeks advance planning.
$3,000 per quarter (ad copy and social content) · $4,000 to $5,000 per quarter (ad copy, social content, and newsletter content) · Audit required · Scheduled around active positioning engagements.
Campaign & Editorial Content
Your brand has a story worth telling at full volume. Baker portraits. Brand narratives. Editorial series. Campaign writing that makes a customer stop mid-scroll and think: this is exactly what I was looking for. For heritage food, hospitality, and luxury travel brands whose experience deserves words equal to it.
Project based · Audit required · Inquire for scope.
A Note on Execution
EverLee Studio is a strategy and writing practice. The strategy, the positioning, the copy: that's the engagement. Where execution is needed (design, development, photography, recipe development) you have two options: we guide and manage your existing team from the creative direction brief, ensuring every vendor delivers to the same vision. Or we bring in our trusted network of creative partners to handle it. Either way, one strategic mind holds the entire creative container. Execution is scoped and quoted separately.
